D2C Unicorn Mamaearth Eyes $120-150 Million Funding Pre-IPO; Early Investors Seek Exit Opportunity

Mamaearth, a prominent direct-to-consumer (D2C) unicorn, is reportedly in the process of raising approximately $120-150 million in a fresh funding round ahead of its anticipated initial public offering (IPO).

Sources have revealed that several initial investors are seeking to capitalize on this round to exit their positions. The company, managed by Honasa Consumer Private Limited, has engaged in initial discussions with potential investors, including global giants like SoftBank, esteemed sovereign wealth funds such as Singapore’s GIC and Qatar Investment Authority (QIA), and pre-IPO backers like Fidelity Investments, individuals familiar with the matter have informed Finwealth Global.

Although founders Varun and Ghazal Alagh possess confidence in providing a favorable investor exit through their upcoming public listing, certain early investors are reportedly expressing their intent to divest shares before the IPO, as indicated by an insider.

Tracxn, a respected provider of private markets data, has identified Stellaris Venture Partners, Fireside Ventures, Suhail Sameer (former BharatPe executive), and Kunal Bahl and Rohit Bansal from Snapdeal among Mamaearth’s initial investors. It’s crucial to acknowledge that these discussions remain at a preliminary stage and are subject to further developments.