Titan steps into lab-grown diamonds with BEYON brand name

Titan Company, part of the Tata Group, is making a fresh move into the future of jewellery with the launch of BEYON, its new lab-grown diamond brand. The company will open the first exclusive BEYON store in Mumbai, marking its official entry into this fast-growing and sustainable segment.

BEYON aims to blend luxury with responsibility, offering high-quality, brilliantly crafted lab-grown diamonds that are identical to natural ones in sparkle and strength but far more environmentally friendly. These diamonds are created using cutting-edge technology, making them a modern alternative for consumers who value both style and sustainability.

For Titan, this new venture perfectly complements its existing portfolio of Tanishq, Mia, and Caratlane, while appealing to a younger generation looking for meaningful luxury. The company hopes BEYON will redefine how India views diamonds, shifting focus from rarity to conscious craftsmanship.

The Mumbai store will be the first of many, as Titan plans to expand BEYON’s presence through more outlets and digital platforms. With this launch, Titan becomes one of India’s first major jewellers to bet big on lab-grown diamonds, bringing innovation, trust, and a touch of Tata elegance to a new era of sparkle.